Jason Tyndall

Jason Tyndall

General Manager, Nature Play SA

#ItsBetterOutside: a social media campaign encouraging South Australians to get outside, get active and spend time in nature.

The impacts of COVID-19 have been felt in every corner of the globe. Amongst all the challenges there have been some positive and emerging outcomes. National Parks and other natural areas have seen unprecedented levels of visitation. The physical and mental health benefits associated with spending more time outside has been well documented and therefore we can assume with some confidence that nature is currently playing a significant role in supporting people's overall health during an emotionally challenging time.

Since its beginning in 2014 the not-for-profit organisation - Nature Play SA has had a focus on community engagement particularly through events that have seen hundreds of spaces across SA activated with thousands of people engaged in nature-based activities. The events have played a vital role in getting more people outside and, anecdotally, has seen many of the attendees return the same spots with their families in their own time. Empowering individuals to engage their families in the outdoors is a fundamental part of Nature Play SA's vision.

However, the pandemic has challenged the way organisations operate within in the community engagement sphere. With online learning and Zoom keeping schools and workplaces connected, social media was the obvious point of connection with the broader community.

This presentation will provide a snapshot of the successful #ItsBetterOutside campaign that was supported by the South Australian Tourism Commission. The elements of engagement and measures of success with be explored with some key factors for others to consider outlined.

Jason Tyndall is the General Manager at Nature Play SA - a not-for-profit organisation that aims to empower the South Australian community to engage their children in nature through outdoor learning and play.


Key Dates

Early Bird Open

26 August

Program Launch

23 September

Early Bird Close

30 September

PLA 2020

26-27 October

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